Marketing At Music Festivals With Your Bespoke Exhibition Stand
If anything is constant, it’s change. That can be hard to believe when looking at music festivals. It feels like a classic format; thousands of excited music fans crammed into a muddy field for three days of live music. But, the reality is that everything has changed and quite dramatically over the past few years. Brands are now visible across the grounds, competing against one another for festival-goers’ time, attention and money. Don’t be put off from attending though, a bespoke music festival exhibition stand paired with a well-researched strategy can help you do just that.
Marketing at music festivals with a bespoke exhibition stand: Who’s going to be there?
For any kind of marketing to be effective there needs to be an excellent understanding of who exactly your customers are, so you’ll need to do some market research. It sounds ironic but start by performing some secondary market research. The general consensus is that music festivals are a millennial ground, but check this and look for other insights too. Resources like YouGov have already collected data you can use. Their ‘lite’ service is a brilliant way to get some quick and free data on all kinds of audiences. We looked up ‘People who enjoy going to music festivals’ but you can search for anything relevant to your event.
Here are some ideas of activities you could run on your exhibition stand:
Take polaroid photos and decorate them. People love a keepsake from their weekend, make sure you digitally print your logo onto the photo.
Design your own headband. Festivals are packed with crazy headgear, why not turn your stall into an arts and crafts station and let people make statement hair accessories.
Create a fun obstacle course. People love to let their hair down at a festival, give them a hilarious opportunity to do so.
It is also important to take into account aesthetics. You want your activity to look awesome as festival goers are much more likely to take photos and videos of your stall and upload them to social media if they look amazing.
Here is a great example, H&M built a bespoke exhibition stand at the music festival Sziget in Hungary. As you can see in this video, they let the festival guests customise their own t-shirts and tote bags using spray paint. H&M also set up an interactive game where you could shoot aliens with a space gun. They gave out branded stickers and lastly, they installed striking props and encouraged people to take photographs with them. H&M have ticked all the boxes of a great music festival exhibition, they have given away freebies, created an interactive experience and have made it look outstanding.
Creating the perfect music festival exhibition stand may sound like a huge project but don’t worry; at DD Exhibitions, our designers are full of ideas to make this happen. Get in touch today to find out how we can help you generate the best value out of your exhibition experience.